How to sell your first NFT artwork — Interview with Artists Jon Noorlander, Alotta Money and Kristy Glass
What advice would you give to calm a nervous artist entering the NFT world?
Jon — This will take sometime now, at the moment anyone that works in design industry is rushing into the NFT world, its being flooded with new artist good and bad. If you really want to invest in it think longterm and not for a quick cash grab. The space will cool down a bit and level out eventually.
Alotta Money — I’d say that right now, the best would be to start minting NFTs, small editions of 10 or 20 copies and to start with low prices. If you can find a couple of new collectors that love your art and start collecting you, that will bring the attention of other and maybe bigger ones. Engage with your collectors, just start by saying thank you and maybe talk about the artwork you just sold them. Sometimes it will just be a simple exchange and sometimes, you’ll find that people collecting with your art are deeply connected with who you are. And tweet about your work, about you as an artist and as a person. It’s all about connection, just one person can change your life.
Kristy- I believe the nervousness in new artists stems from impatience, so the artists should instead focus on creating projects they enjoy instead of chasing trends. I’ve seen many cases of artists not selling anything for a long time and then selling out within a few days. It’s better to stand out and to work at your own pace.
Some of your artwork seems to symbolise the crypto zeitgeist and even goes as far as representing NFTs and trends within the industry. How do you think about creation and tailoring works to the NFT community?
Jon- Not that I’m in any situation to tell anyone what they should or shouldn’t do with their art BUT, I don’t think that if you just chuck in a bitcoin symbol in your art it will instantly be success in this space, it needs to have a meaning or thought behind it. You need a reason for it. I do use the crypto symbols in a lot of my work lately, but that’s me visualizing my thought and feelings about the space in general. I’ve been involved in NFT’s now for nearly 8–9 months and I just reflect on that time period in my life with my art.
Kristy Glas — I rarely create crypto centered art, and when I do, it’s usually an inspiration in the moment. Most of my paintings are uplifting colorful scenes and fantasy related. My art is mostly about exploration and self improvement. As for pixelcats, they’re cheerful collectables where I try to make each one unique in some way, I’m constantly thinking of ways to make it more interesting like the previous Halloween and New Year’s parties.
How do you think about platforms and distribution? Where do you recommend new artists release to and what should their early strategy be (if they don’t have a huge following yet or can’t get deals with the larger platforms)?
Jon- I was definitely lucky getting in before the storm, so its easy for me to just say that work hard and it will pay off and all that, but thats BS. Luck and being at the right place at the right time is the biggest part here. Talent of course comes into play as well, but you can already see that there are a lot of really good talents in the space now but its hard to find them all, some will be missed. That’s a hard pill to swallow for some. What I would do is to dust of your twitter account, I didn’t use it since 2009, but now its the main social platform for me, instagram and TikTok became my own shopping windows, while Twitter is where I connect with the crypto community.
A friendly WARNING though, never and I mean NEVER highjack another artist thread with posting your work, that just a shitty move and you’ll most likely only get hate from it instead of future sales.
As for platform, try them all out in the beginning. Join the ones that are easier to get into just to test the waters a little and try to build some momentum, and don’t go and price your art too high, the market will decide what its worth, you may think its worth 100K but if you wanna play this game you have to let the market decide your pricing.
It’s better to let a few early pieces sell for a good price than not selling at all. Don’t worry about what other people sell for, they may have started a lot earlier or just had better luck and you can’t do anything about that. Just have to deal with it. Run your own race and grow from there, this can go super fast or it can take some time. But, like I said before do this for the long term.
Lastly, who are the top emerging artists on your radar or who are some underground artists your personally buying or following?
Jon — To be honest I can’t keep track on them, every day people joining that have such mega talent in their craft!
Alotta Money — I love EM! (ee-em-ai) @crypto__fantasy’ s psychedelic collages animation.
There are many more amazing emerging artists, it’s good idea to follow them to see their progress and how they interact in the NFT community.